Élevé Content Hub

The North Star

Sign 15 new clients across the Élevé program tiers.

Clients Signed

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Posts Live

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Open Tasks

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Mon

1:00

Growth Strategy Meeting

Plan the week ahead — themes, posts, focus.

Fri

1:00

Weekly Growth Review

Look back — what worked, what to learn, what to adjust.

Sat

A/B

Shoot Day · Every Other Saturday

Batch-film both accounts in one session.

This Month's Arc

Brand identity launch — Élevé as a movement

A monthly shape so every week has a job. Edit any week's focus by clicking Roadmap.

Week 1

Brand identity + authority push

Week 2

Educational / value heavy

Week 3

Client wins / social proof

Week 4

Soft promo / call to action

This Week's Posts

Open Deliverables

Planning & Execution

Content Calendar

Click any post to open scripts, hooks, shot lists, and update its status. Click an empty day to add a new post.

Capture First, Refine Later

Content Ideas Bank

Drop ideas here as they come — in the shower, between calls, mid-coaching. They live here until you're ready to turn them into scripted posts on the calendar.

Never Start From Scratch

Hooks Library

Every great hook gets archived here, tagged by pillar. When you're stuck on a script, this is where you start.

Who's Doing What

Deliverables Board

Tasks for both of you. Tagged by owner — no confusion about who's doing what. Click any task to mark done, edit, or reassign.

The North Star

Sign 15 new clients across the Élevé program tiers.

Timeframe

Set timeframe

Revenue Range

$30k – $225k

Signed

0/ 15

Big Goals

This Month's Focus

This Month

Set this month's content theme

Weekly Metrics

Snapshot Log

The Brand

Three themes that define Élevé.

Every piece of content should ladder up to one of these. They're the spine of the brand.

01

Identity

What Élevé Is

A women's community built on real support, no competition, no pressure to be perfect. Just momentum, accountability, and elevation together.

02

Atmosphere

What Élevé Feels Like

Stepping into a room of women who get you. Supported, never judged. Discipline meets compassion — strong from the inside out.

03

Outcome

What Women Gain

A full system — strength training, postpartum-friendly movement, simple nutrition, mindset tools, and a community that moves with purpose.

Content Strategy

Two accounts, two jobs.

Business is the proof — what she does and the results. Personal is the person — who she is and how she thinks. Each pulls people toward the other.

@elevemovementstudio

The Proof — training, meal preps, client results

40%

Educational / Training Tips

Form breakdowns, "do this not that," postpartum movements, meal prep ideas.

30%

Client Results / Social Proof

Before/afters with permission, check-in screenshots, transformation stories.

20%

Offer / Promotional

The Élevé brand reels, program walkthroughs, what's inside.

10%

BTS of the Training

Programming a workout, filming demos, reviewing check-ins.

@marcelamillerrr

The Person — philosophy, BTS of building, authority

40%

Personal / Philosophy / Who She Is

Her training story, her body, her routine, her perspective on women's fitness.

30%

BTS of Building the Business

Running Élevé, mama + coach + entrepreneur reality, day-in-the-life.

20%

Authority / Hot Takes

Industry observations, fitness culture critiques, what she stands for.

10%

Soft Tie-Back to Business

Occasional mention of Élevé — never as the point of the post.

Voice & Tone

Always Marcela. Never generic fitness coach.

Warm, supportive, fun, relatable, bold without being preachy. Like a friend who knows her stuff. Encouraging but direct — never sugarcoats, never harsh.

Sounds Like

"Let me actually tell you what this is."
"This isn't a workout plan. It's a system."
"Boring beats brilliant when brilliant doesn't last."
"You're not just getting stronger. You're rising."

Never Sounds Like ✕

"Crush your goals" / "no excuses" / "beast mode"
"Babe" / "girlies" used hollowly
Empty hype or filler affirmations
Corporate fitness jargon

The Funnel

Where every post leads.

Both accounts → ManyChat DM automation → HubSpot lead tracking → Trainerize for active clients. Captions always have a soft CTA pushing into this funnel.